![]() "At one point, we did encourage people to post positive reviews at the launch of this product, consistent with their experiences," the representative wrote. Sunday Riley's official Reddit account, created on Tuesday, acknowledged that the email was real. A screenshot of one of these emails was included in the post. The Redditor claimed that the requests for reviews were made in emails sent to employees by CEO Sunday Riley and a sales executive. The Reddit user, who claims to be a former employee of the skin-care brand, alleged that "a lot of the really great reviews you read are fake," as result of employees being "forced to write fake reviews for products on an ongoing basis." On Tuesday, Redditor throwawayacctSRiley wrote a post entitled ' Sunday Riley Employee: We Write Fake Sephora Reviews ' ![]() The brand is also famous for its "green technology," which Riley described in an interview with The Cut as "balancing science-based active ingredients with botanicals." The brand's products are sold by m ultiple retailers including Sephora, Nordstrom, Bloomingdale's, and Amazon. Known for its range of high-end products, which retail between $35 and $185 per item, Sunday Riley is a skin-care brand that was created in 2009. Its founder Sunday Riley says she is a cosmetic chemist who claims to formulate products in her office. ![]() But, according to a leaked email, luxury skin-care brand Sunday Riley has taken a different approach, allegedly asking employees to write positive reviews of its products online. Product reviews can make or break the reputation of a beauty product - it's why some brands have reportedly paid influencers to share negative reviews of competitor products. Account icon An icon in the shape of a person's head and shoulders.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |